Brand refresh, website redesign, video brand guidelines, manifesto booklet design, and furniture showroom collateral design for iNSPIRE Q, an international furniture brand that focuses on helping homeowners decorate and turn their houses into homes.
The website is currently in development.
Photography and promotional poster design for Grand Rapids FC, West Michigan's newest member-supported minor league soccer club.
The Network 180 corporate brochure was designed to serve as a leave-behind piece for potential donors. With die cuts, foil stamps, and soft touch coating, the brochure was meant to be a memorable piece that would not be tossed out with other brochures. It was created with a side tab to help it further stand out amongst stacks of other folders and promotional materials.
This piece won a Silver Addy for the Public Service category in the 2015 West Michigan ADDY Awards.
Work done with Revel.
Logo, branding, and photography for The Swedish Baker, an Etsy shop that creates homemade Swedish baked goods with a modern twist.
Logo, branding, merchandise design, website design, and photography for The Grand Army, the largest supporter's group for Grand Rapids FC.
I helped create clear and engaging design systems for Amway interactive training videos, including course takeaway materials and user interface design. I worked closely with e-learning specialists, script writers, videographers, and developers to create e-learning solutions that are entertaining and effective.
Work done while freelancing for Th3rd Coast Entertainment & Training.
My work for the Community Foundation for Muskegon County included:
Annual Reports
Year End Fund Request Pieces
Photography
Email Communication Design & Assets
Direct Mail Campaigns
Web Design
Brand & Identity Development
Donation System Communication Design
Video Production
Social Media Assets
The video entitled "Why Are You Here?" won a Telly Award in the Non-Broadcast Productions - Charitable/Not-for-profit category.
Work done with Revel.
The Invasive Species information motion graphic is a tool for increasing public awareness of the growing invasive species problem in the Great Lakes. It defines the problem in simple terms and describes several ways in which the public can act to help solve it.
The imagery is bright, playful, and kinetic in order to keep the viewers’ attention throughout the information-heavy piece; but it is also quite minimal to avoid distracting the viewer from the message.
HealthWest aims to build a healthier, more informed, and inclusive community in the West Michigan area. They provide services in the areas of developmental disabilities, substance use, physical health, and early intervention and prevention. Their new website is meant to provide a clear and easy to navigate source of information for individuals seeking care.
The live site can be found at healthwest.net.
Work done while freelancing for Revel.
While working as part of the Communications team at Kendall College of Art and Design, I helped create ArtPrize-branded collateral for the College to use during the event. ArtPrize is the largest cash art prize in the world, and this was the first year that Kendall would serve as an exhibition center for the event.
Collateral included:
Mini Portfolio Booklet & Event Guide
Vinyl Building Signage
Web and Monitor Banners
Volunteer Name Badges
Wayfinding Signage
Event Promotional Materials & Advertising
This numeric typeface was created for the express purpose of depicting the ebb and flow of time in an interactive calendar format. The numerals flow into one another as the days pass, thus mirroring the passage of time and creating transitions that allow the viewers to see where they were and where they are going within the calendar.
Pathways to Better Health is a community outreach program aimed to connect people with two or more chronic health conditions to free local resources. The goals of this project were to:
Establish a professional brand for the organization using visual elements that are scalable, legible, and easy to understand.
Implement the brand through various marketing materials, including print, video, and web.
Persuade individuals to contact Pathways to see if they qualify for services.
My work included:
Logo Design
Brand & Identity Development
Web Design
The live site can be found at lakeshorepathways.com.
Work done while freelancing for Revel.
In his New Typography, Jan Tschischold discusses how contrast helps create form and balance within typography; so I decided to generate a typeface that exists through contrast in value that in turn creates form.
Logo and identity for Mercy Health's Clinically Integrated Network, Affinia Health Network. The final designs complement the existing Mercy Health brand and reinforce the idea of harmonious connectivity.
Work done while freelancing for Revel.
This installation was the product of a collaboration between myself and fellow designer Ashley Rodseth. We wanted to combine graphic design with installation art and investigate the ideas of a book transitioning into a building and a building transitioning into a book.
The installation we designed was created in conjunction with Site Lab, a non-profit that organizes temporary site-specific art exhibitions in underutilized commercial and industrial buildings. In the booklet that accompanied the installation, we explored the question, “When the building is gone, what is left?” and allowed the viewers to decide for themselves.
Graphite hand and foot study
Varnum, a regional business law firm in Michigan, was founded over 120 years ago. For many years, they have held an annual picnic for Varnum employees and their families. A different theme is chosen for each year's picnic, and a corresponding poster is created for that theme. The poster for this year was designed around the theme of 'art.'
